We’ve thoroughly analyzed some of these channels in our article SMM Recruiting: 4 Social Media In Detail
. Check it out to get tips on what features are hidden in each of them. Knowing how to use them, a business gets more chances of successfully fulfilling its hiring needs.How to Make SMM Recruiting Effective?
Managing social platforms and making them beneficial only seems simple. They won’t work unless you determine straightforward goals and ways to achieve them. These tips will be a good start if you’re planning to use social networking for recruiting:1) Choose your platform carefully
The choice heavily depends on what your business is and what specialists you need. Make a portrait of a perfect candidate and determine where most of them hang out. Study each channel's advantages and drawbacks to single out the most promising ones. For example, Facebook has a huge audience, LinkedIn is known for having lots of passive candidates and Xing works better in German-speaking regions.
However, it’s not a wise idea to opt for many platforms simultaneously, especially if you don’t have experience in managing social accounts. Focus on a couple of options that seem to have more potential for you and invest your resources to make them work.2) Manage your account wisely
Make a plan and post content regularly. It should be relevant information about your team, values, achievements, job offers, etc. Share photos of your office and crew (real pictures, not the ones taken from photo stocks). Hire a designer and improve your outlook: introduce a unified style that will help your followers recognize you even without reading anything.
Encourage audience interaction: choose a responsible employee who will be always there to respond to comments and messages quickly.3) Study available tools and use them
It won’t be efficient if you miss key built-in features. For example, Twitter is known for hashtags: they help people better navigate through the digital society. The same applies to any channel you choose: each has advanced network features to benefit from. We’ve compiled a guide about LinkedIn, Xing, Facebook, and Twitter there
.4) Build a successful communication pattern
When you send your job ad through email, you’ll write a long letter with all the necessary information. But social media is about dialogue-style communication: you won’t get any results if you apply the same strategy. Instead, group the information into several messages to make it look like a natural conversation.